
A very inspiring and interesting TED talk I watched recently
is called, "The Puzzle of Motivation." The speaker Dan Pink starts talking about a social
experiment that has been repeated for almost forty years, and the conclusion to
that experiment is that people given an incentive to finish a task faster
actually finished slower than people who were just asked to finish the same
task with no incentive. He goes on
to explain how this is not how the working world today operates, people are
incentivized to work hard and to
finish a task. This seemed abstract to me and I couldn't believe it until
he gave a real world example that coincidently dealt with a mass media
outlet. He used an example of
Encarta and Wikipedia. I had never
heard of Encarta and I use Wikipedia on almost a daily bases. He explained that Microsoft created
Encarta and there was a huge team of paid professionals to put the encyclopedia
together, while Wikipedia doesn't pay anybody to write articles and anybody can
write articles. Encarta stopped
operating in 2009 and Wikipedia is a very well known encyclopedia that has over
30 million articles.
This
TED talk was exactly what TED was designed to do. It presented a very good idea that is not used in the world
today and could change the entire way the workforce can operate. This is what makes TED so great, it
gives many different people a way to communicate their ideas through mass media
and those ideas could potentially change the world.
Here is a link to this talk:
http://www.ted.com/talks/dan_pink_on_motivation.html
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